Start with the friction.
Find the task that keeps interrupting the work. Understand it before adding another tool.
INDEPENDENT SOFTWARE STUDIOINDEPENDENT BY DESIGN
Small studio.
Useful software.
We build developer tools for APIs and automation.
Clearer integrations. Less repetitive work.
OUR CORNER OF THE INTERNET
API tooling✳Connected workflows✳Developer experience
THE WORKGood tools start
Good tools start
with real friction.
Focused tools for the systems you work with every day.
Built around clarity, control, and a better workflow.
THE APPROACHCare in the details.
Care in the details.
Clarity in the tools.
Software has enough moving parts. We care about the small decisions that make it easier to understand and a pleasure to use.
A little about the studioKeep things visible.
Clear inputs, readable steps, useful feedback. You should know what happened and why.
Make every detail earn its place.
A focused scope. Sensible defaults. The right amount of software for the job.
THE MASAKA WAYSmall by choice.
Small by choice.
Close to the craft.
A space for useful ideas, careful engineering, and the satisfaction of making something work just a little better.
Meet the studioFIELD NOTES
All field notes Thinking out loud.
Webhooks deserve a better workbench.
Following an event should feel like reading a story. A few thoughts on making the journey visible.
Read the noteAutomation should be easy to read.
The most useful workflow is one you can understand again next week. Start with the data between the steps.
Read the noteSmall by choice.
A few useful tools, a clear point of view, and room to pay attention. Introducing the thinking behind Masaka.
Read the note